Branding Series Part II: Who Are You?
We hope you enjoyed last week’s post about the importance of brand consistency. This week, we’re diving into figuring out exactly who you are as a brand.
The first question is what does your company or brand do?
Secondly, why do you do it? For what purpose does it exist? What problem are you solving?
Now, there are tons of companies that offer much of the same services so this is where the more important questions comes in.